Is it time for Marketing to put the megaphone down?

Last week at the Enteprise 2.0 conference there was a lot of discussion around culture and organization. One workshop on Monday talked about Organization: Next led by Mike Gotta, Daniel Rasmus and Sarah Roberts where we discussed the challenges of today’s organization (mostly HR and Change Management) This really got me thinking about fundamental problems in today’s organization. Then, I started to ask myself, Is it time to blow up a company’s organization structure and start over? The reality is, probably yes, the practicality of it would say no, finally I started to look at what IS possible and came to the conclusion. Let’s re-brand the Marketing Department.

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The “Tyranny of Knowledge”

I have found over my career that the biggest cause of problems is due to a lack of information or understanding. We “think” we know what the problem is but often times we only understand part of it. Let’s face it, it takes a lot of effort to ensure that everyone understands. Even if you are sure, there are still nuances in that understanding that can lead things astray.

The other day, I was talking to one of our executives about our Jive Software platform called Engage. The adoption of this platform has been phenomenal, but not without issues. We’ve left the “honeymoon” phase and now are seeing new challenges as our community matures.  As part of the discussion, he mentioned this tyranny of knowledge that really resonated with me. So much so that I wanted to share it with others.

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