The Google+ Experiment (Part 1)

Background

Ever since Google started with social networks, I’ve been skeptical.  But Google+ seems to have more staying power than any of the previous attempts (e.g. dodgeball, wave, buzz). By taking an agile development approach, it allowed Google to release a product that was far from complete, but had enough functionality to make the product usable. This approach is called Minimum Viable Product. The challenge with this approach is that people came, saw, evaluated and left. Many of these people never looked back. I think Alan Lepofsky captured it well when he tweeted:

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