The risks of doing gamification poorly in social business

Update: 3/24/15 – I renamed this post from “Why gamification is bad for social business” because I think it sends a different message than what this blog post was trying to convey. I believe gamification can be very beneficial for driving change, but heuristics make us all take shortcuts that focuses us on the points, badges and leaderboards.


 

Many believe that introducing gamification to social business systems can and will drive behavior change inside of organizations. Introducing these components will certainly cause many people to act differently, but will the changes be the desired changes, or will they actually make things worse?

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