You can run, but you cannot hide

Today’s post is a writeup I did for the GIT Society for Information and Communications Technology newsletter which is targeted at information and technology professionals in Austria:

You can run, but you cannot hide

There are changes coming that you cannot avoid. For many, this will change the way we work and will force us to re-evaluate how we share information inside our organizations.

While social networking sites like Facebook and Twitter may or may not be in your future, you may not have a choice but to be “social” inside your organization. Companies are starting to see the advantages of opening up information and allowing it to flow freely. This isn’t appropriate for all information of course, but many topics such as operational excellence, product Q&A and employee communications all benefit from Enterprise Social Networks (ESN) and transparency. This allows people who have an interest in the information to find it easily and leads to things such as increased sales, reduced costs and improved satisfaction.

Having this type of accessible information is essential for competing in a global market where time zones and languages may make collaborating difficult. By having information available, it makes finding things faster and provides better agility allowing organizations to outmaneuver the competition.

Even if your organization does not have an ESN today, there is a high likelihood that you will soon. Many business applications you already use are adding social components to their applications, and platforms like Yammer are already accessible to your workers. By understanding how ESN’s drive change in your organization, you can be prepared for this shift before it happens and ready to leverage it when it does.

Greg Lowe

Greg constructively challenges the status quo to achieve real change in organizations. With a background in IT, communications and collaboration, Greg is passionate about making technology usable to make people’s jobs easier and changing the way companies do business. He does this by demonstrating value through building business cases and leading organizations to develop and support new behaviors, by working with leadership to help them understand how and why to leverage social business systems within their enterprise to achieve better business outcomes. He also writes and speaks about strategies and tactics that can be employed by companies to drive success in the Social Business space.

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2 thoughts on “You can run, but you cannot hide

    1. Greg Lowe Post author

      It’s very easy to look at this as an American and make the assumptions that everyone and everything should be open. But if working for a global company for 5 years taught me one thing, it was that Europeans have a different view of the world. While I won’t say I totally agree with the view, I have a great deal of respect for it.

      Reply

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