I’ve been watching Robert Scoble’s (@Scobleizer) coverage of the Enterprise Social Networking space, and am intrigued by one of his views that has been brought up at least twice recently (Yammer interview, Convofy interview). Robert believes someday (soon?) we’ll be compensated based on our contributions to the company’s enterprise social network (ESN). What’s not clear is exactly what that means. Does it mean our bonus will be calculated based on value we create? Is participation compulsory? Will we be judged solely based on our contributions? I believe there are many challenges and risks that must be dealt with before this type of compensation model is considered.
It seems that many in the Enterprise 2.0/Social Business vendors have identified that the way to make a project successful is to not just focus on deploying a solution, but focusing on adoption. After all, who hasn’t been handed the keys of your shiny new tool by IT and been told, “Here it is, good luck!” only to be scratching your head wondering where to start? Unfortunately, many of these companies charge extra to help customers adopt their software.