Arrogance: The 2.0 Killer

Let’s face it, most of us disdain arrogance, yet some of us practice this unbecoming behavior unintentionally. In this very competitive world, it is very difficult to exude confidence to make people believe in you without sounding arrogant, but yet that challenge is what each of us must consider when managing our brands.

As brand fanatics, we align ourselves to certain brands in both our personal and professional lives. How would you feel if that trusted brand started trying to make itself look good by putting the competition down or embarrassing you? Would you still be a brand fanatic? For how long?

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Ford’s SocialCRM – Follow up to Sync issues

Courtesy of lithium software (http://www.lithium.com) Within 24 hrs of my Why I’ll never buy another Ford – The answer may surprise you post, Ford contacted me via Twitter, and arranged for a call with a small team; Mike from (Customer Service), Jeff (Ford engineer) and Alan (Public Relations). First, I want to tip my hat to them for taking the time to follow up with me. They obviously care about Ford, the company reputation and customer satisfaction.

What is clear to me, is that you can have the best SocialCRM solution in the world, but if you don’t have agile business processes behind it, you will ultimately disappoint your customers.

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